1.
Email List Cleansing
Before scheduling your mailer, it is crucial to clean the email list to
ensure accuracy and avoid unnecessary bounces or spam issues. Follow this
checklist for cleansing the email list:
- Remove Duplicate Entries: Ensure no
duplicate email addresses are present in the list.
- Check Contact Names: Verify that
the contact names associated with the email addresses are correct.
- Verify Email Addresses: Ensure that
the email addresses are accurate (e.g., replacing "gmx.com" with
"gmail.com" where appropriate).
- Remove Test Emails: Eliminate any
test ads or placeholder email addresses from the list.
- Remove Non-Commercial Domains:
Delete any email addresses ending with "@Facebook,"
".gov," or other non-commercial domains.
- Eliminate Irrelevant Symbols:
Remove any email addresses containing irrelevant symbols that could affect
delivery.
2. Include Sulekha
Verified Email IDs
Adding Sulekha verified email IDs to your list can significantly reduce
the number of spammers and increase the likelihood of engagement. Always
prioritize verified email addresses when scheduling mailers.
3. Schedule Mailers
at Regular Intervals
Timing is key in email marketing. Schedule your mailers at regular
intervals to maximize user engagement. Stagger the email sends over a period of
time to improve the open rate, as users may be more likely to open the email
when they receive it after a few days.
- Maintain EST Timing: Ensure that
all mailers are scheduled according to EST (Eastern Standard Time) to
align with the target audience’s time zone.
4. Remove Inactive
Email Addresses
Segment and clean your email list by removing inactive addresses.
Specifically:
- Remove email addresses that have shown no activity (e.g., have not
opened an email or emails were not delivered) in the last five years.
- Segment the email list based on engagement to focus on active
users.
5. Frequently
Change HTML Design and Content
Update the design and content of your HTML mailers frequently to
maintain user interest. It is recommended to refresh the content every 3 days.
Consistently changing the design will keep the audience engaged and reduce the
chances of your emails being marked as repetitive or irrelevant.
6. Optimize the
Subject Line
The subject line is crucial for enticing recipients to open your emails.
Follow these guidelines:
·
Avoid Offers and Symbols: Steer
clear of including offer percentages (e.g., "10% OFF") or symbols
like exclamation points ("!") in the subject line, as these can
trigger spam filters.
·
Check Engagement Score: Adjust the
subject line based on engagement metrics to improve performance.
·
Suggestions and Emojis: Consider
using suggested titles based on subject line analysis and enable the use of
emojis to make your subject lines more appealing and relevant.
Checklist for Subject Line Optimization: i) Include
the title taken from the page. ii) Review and adjust the subject line based on
click engagement scores. iii) Utilize suggested titles for better performance
(you can use recommendations). iv) Enable the emoji button for added visual
appeal.
7. Remove
Unsubscribed Email IDs
Unsubscribed email addresses must be identified and removed from your
mailing list to comply with email regulations and avoid negative impacts on
deliverability.
8. Cross-Check and
Upload Corrected Email IDs
Any email addresses that were not uploaded initially should be
cross-checked for accuracy. Once corrected, upload the updated email base
separately to ensure no errors in the mailing process.
9. Add UTM Source
for Event Tracking
To track the performance of your mailer campaigns effectively, ensure
that UTM parameters are added for event tracking. This can be done within the
scheduling tool (e.g., Netcore) on the first page.
10. Maintain a
Daily Mailer Report
Keep a detailed report of your mailer campaigns on a daily basis. The report should include all necessary fields such as sent emails, open rates, click-through rates, and other relevant metrics. This will help you monitor the effectiveness of your campaigns and make data-driven improvements.
