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Email Marketing Checklist for Mailer Scheduling

1.       Email List Cleansing Before scheduling your mailer, it is crucial to clean the email list to ensure accuracy and avoid unnecessary bounces or spam issues. Follow this checklist for cleansing the email list: Remove Duplicate Entries: Ensure no duplicate email addresses are present in the list. Check Contact Names: Verify that the contact names associated with the email addresses are correct. Verify Email Addresses: Ensure that the email addresses are accurate (e.g., replacing "gmx.com" with "gmail.com" where appropriate). Remove Test Emails: Eliminate any test ads or placeholder email addresses from the list. Remove Non-Commercial Domains: Delete any email addresses ending with "@Facebook," ".gov," or other non-commercial domains. Eliminate Irrelevant Symbols: Remove any email addresses containing irrelevant symbols that could affect delivery. 2. Include Sulekha Verif...
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Keyword Research Guide



Keyword Research

• Keyword research is performed to identify the keyword phrases that one targets for any SEO and digital marketing campaigns.
• “Keyword research is one of the most important valuable and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website”.
• “Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not   you’re making progress.”
• Identify the right keyword phrases to increase rankings, traffic and ROI

1. Informational Keywords
2. Buyer Intent Keywords

• Define the ultimate goal of your website
• Research keywords that describe the purpose and goal of each page on your site.

Know your TG & competitors

• Strategic keyword research is not about finding words that people type in.
•       It is really about knowing your target market.

The ultimate aim of any keyword research is to connect your customer to your product or service. You can do that only by knowing more about your customer.

Know your customer & competitors

Before you jump in and start typing phrases into keyword suggestion tools, spend a day or two (or even a few hours) analyzing your target market.

ü  Define your target market. Who is going to use your product?
ü   Learn about your target market. What are their interests and fears?  What problems will your product, service or website solve?
ü  What kind of questions do they pose at discussion forums?
ü  What are their opinions about existing products and services that attempt to solve their problems?
ü  List your direct and indirect competition. How does the competition attempt to solve your customer problems? Can you do better?
ü  Do they (competitors) have a blog? What do they discuss often?
 
How to do keywords research
 
Build a initial list of keywords based on the brand/company’s website and its goals.
Start Building Your List by: Looking for possible keywords to target from your site structure

• Heading Tags
• Title Tags
• Content On The Page
• Internal links
• Navigation menu etc,.
Look at Industry competitors sites and determine potential keywords based on their site.
Find Similar Terms Using the Google AdWords Planner, Ubersuggest, Soovle, etc.
 
 
Keyword Grouping

1. Eliminate keywords and phrases that are irrelevant or have low demand.
2. Identify valuable, related terms that support one another and group them together.
3. Analyze searcher intent and discard those that are not applicable:  
         Informational vs. Buyer
4. Identify head (main) phrases.  
5. Identify tightly related mid-level (long-tail) phrases.
 
Keyword Mapping Identifying Relevant Pages

  1. The first step to mapping keywords to pages on a site is to list out all of the pages on that site. The list should only contain pages that can be uniquely optimized.
  2.  The Idea in mapping keywords, is to map a given keyword/phrase to the deepest page with in the site, to the page that is the most relevant.
      • What page is relevant for what term?
      • Does the keyword describe the information found on that page?
      • Look at current heading tags / URL Structure
      • Do they include or could they be easily changed to include the main term for that page?
      • What page does Google see as most relevant for that keyword?
 
Keyword Research Tools
Tools:

Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these:


Google Keyword Planner (https://adwords.google.com) A tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign.

Uber Suggest Get thousands keywords ideas in a minute with this amazing keyword suggestion tool

Search related to function of Google When you search for a term in Trends, you’ll see searches related to your term in the "Related searches" section at the bottom of the page.

 How to choose keywords

 Once you have collected the data (namely the keywords and key phrases) from your keyword research it’s time to start disseminating them in your website content. Based on the sitemap of your website, for each optimized section, using your judgement (and taking into consideration on which keywords you want to emphasize more), prepare the list of your keywords in a more consistent and organized manner.

 It is absolutely important to ensure that the keywords won’t be repeated excessively but there will be a natural flow.

Once the SEO content is optimized (containing all keywords, key phrases), the next step that follows is content development based on which the (optimized) text will be prepared according to the SEO strategy.

References 

Backlinko - https://backlinko.com/keyword-research

Ubersuggest - https://neilpatel.com/ubersuggest/

Moz - https://moz.com/blog/category/keyword-research

Google Adwords - https://ads.google.com/

Thank you

 








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