1. Email List Cleansing Before scheduling your mailer, it is crucial to clean the email list to ensure accuracy and avoid unnecessary bounces or spam issues. Follow this checklist for cleansing the email list: Remove Duplicate Entries: Ensure no duplicate email addresses are present in the list. Check Contact Names: Verify that the contact names associated with the email addresses are correct. Verify Email Addresses: Ensure that the email addresses are accurate (e.g., replacing "gmx.com" with "gmail.com" where appropriate). Remove Test Emails: Eliminate any test ads or placeholder email addresses from the list. Remove Non-Commercial Domains: Delete any email addresses ending with "@Facebook," ".gov," or other non-commercial domains. Eliminate Irrelevant Symbols: Remove any email addresses containing irrelevant symbols that could affect delivery. 2. Include Sulekha Verif...
Keyword Research • Keyword research is performed to identify the keyword phrases that one targets for any SEO and digital marketing campaigns. • “Keyword research is one of the most important valuable and high return activities in the search marketing field. Ranking for the “right” keywords can make or break your website”. • “Keywords are like a compass for your SEO campaigns: they tell you where to go and whether or not you’re making progress.” • Identify the right keyword phrases to increase rankings, traffic and ROI 1. Informational Keywords 2. Buyer Intent Keywords • Define the ultimate goal of your website • Research keywords that describe the purpose and goal of each page on your site. Know your TG & competitors • Strategic keyword research is not about finding words that people type in. • It is really about knowing your target market. The ultimate aim of any keyword research is to connect your customer to your product or servi...